La reforma educativa colombiana en la decada de los noventa es consecuencia de las politicas mundiales de la economia de mercado, establecidas por organismos multilaterales en relacion con el fenomeno de la globalizacion. Es asi como el discurso economico se consolida bajo un esquema de fortalecimiento democratico y de igualdad social, impulsando estrategias de poder y de saber centradas en una serie de condiciones operativas e instrumentales,con el objetivo de concebir la institucion educativa como una empresa. Palabras clave: Economia,Globalizacion, Educacion, Mercado, Empresa, Bienes y servicios, Gestion. Abstract The Colombian educational reform of the decade of the 90’s is the consequence of the market economy’s global politics, established by multilateral agencies in relation to the phenomenon of the globalization. In this way the economic discourse is consolidated under an outline of democratic strengthening and social equality, prompting strategies of knowledge and enabling people, centered in an operating and instrumental series of conditions with the objective of conceiving the educational institution as a business enterprise. Key Words : Economy, Globalization, Education, Market, Business, Goods and Services, Managemen