This paper tackles a Modal Split Model for Universidad de Antioquia based on transportation demand models using Stated Preferences technique and applying Logit Models. This raised two policies were raised, the first charge a fee for an entire day to vehicles that have restricted access to campus one day per week, in order to lift that restriction. The second policy consists in having no restrictions on access, but a parking charge for hours inside the university. The models predict the percentage of car users with willingness for pay or otherwise, choose in each of the two policies another mode. The final policy will depend on the criteria that the university apply for the development of the area of its campus and what they intend to do with the earnings from the collection in each of the policies.