Abstract In the Small and Medium Enterprises (PYME), the issue of social responsibility is new and unclear. This fact does not allow us to visualize it as a factor for competitiveness and sustainability; therefore, it causes fear and rejection, demanding reorganization in its current management model. To provide tools that promote a social responsible action into the PYME Enterprises, there is a program posed as a strategy in order to strengthen human talent management, the area responsible for sustainable human development, therefore, a basic aspect of corporate social responsibility. A training program was carried out, articulating theoretical and practical elements that would encourage a self participative diagnosis, as well as making managers aware of this need; after a change of perception and a process of opening, trust and respect towards it. Resumen En la Pequena y Mediana Empresa (PYME), el tema de la responsabilidad social es incipiente y poco claro. Esto impide visualizarlo como factor de competitividad y sostenibilidad, y genera temor y resistencia, pues en ultimas exige replantear su actual modelo de gestion. Con el fin de proporcionar herramientas que promuevan la accion social responsable al interior de estas empresas, se planteo como estrategia un programa encaminado a fortalecer la gestion del talento humano, area responsable del desarrollo humano sostenible y, por tanto, un aspecto basico de la responsabilidad social empresarial. Concretamente, se ejecuto un programa de capacitacion articulando elementos teorico-practicos que estimularan un autodiagnostico participativo y que, ademas, sensibilizara a un grupo de pequenos empresarios frente al tema, en pos de un cambio de percepcion y un proceso de apertura, confianza y respeto hacia el mismo.