This article discusses about the perceived value by smartphone Gen Y (Millennials) users at Bogota, seeking to establish the prevailing value attributes from the application of the (Perval) measurement scale, involving 380 people belonging to 3, 4, 5 and 6 strata, exploring its influence on the of individuals emotions, and in the decision process of choosing and buying a Smartphone, finding that the main attributes of perceived value are precisely the emotional and socials, and also revealing the provision that individuals (belonging to the target group) has, to make sacrifices for their smartphones and the prevalence of value attributes has associated to feel connected.