Theory states Strategic Marketing as one of the most important components of management of any organization. In this work, some aspects regarding the use of this management tool in Bogota`s MSMEs were researched. Although, the attitude about the utilization of Strategic Marketing was positive, some benefits and barriers for its application were found. The results makes pertinent to analyze the focus of the Colombian support programs, to this kind of companies, about the Marketing Management elements. Academics and practitioners should propose theoretical and practical concepts to apply this tool in a more extensive way in Colombian MSMEs.