The article’s goal is to present the design of a new Chain of Custody (Coc) management model at the company Induguadua S.A. This model must be mapped to the business model designed for this company, while the execution of one involves the execution of the other. The research was delimited by a mixed approach, which takes into account both quantitative and qualitative data, which in this case allow the projections to find feasible the business concept. The management model of vertical integration will allow the company to well forge long term relationships with owners and operators guaduales forest sector in order to obtain controlled delivery of raw material suitable for industrial processing.