This article explores the characteristics of tele-physionomics based on the theory of social representations understood as registers of social cognition, structures of techno-mystification, topology of cultural texts, grammars and dynamics of media spcectacularization. It analyzes the modalizations inscribed in the semiotic quadrant, touching on the forms and logics of the tele-construction of bodily identities, relating the juxtaposition of ethical, aesthetic, formal and thymic considerations in televised plastic surgery contests.