The initiative to implement practices RSU University Social Responsibility of the will of the high directives of the Higher Education Institutions HEI. In the case of the Escuela de Administracion y Mercadotecnia del Quindio EAM, the first of two phases that allowed the development of the model will be presented RSU - Responsible EAM, from the research work of the Academic Research Team Social Responsibility GRS, with purpose of presenting inputs and responsible practices that permitted the art of the RSU and methodology to design the structure of the model.