Innovation has impacted the productivity through new organizational practices and has created new paradigms and fledgling businesses roles. The aim of this study was to determine a methodology for product innovation that could relate administrative and technology tools through the endogenous theory’s perspective. This work began with a market study and was followed by technology surveillance, concurrent engineering and competitive intelligence. This process allowed the generation of new innovation ideas focused on the philosophy of learning by doing. The obtained results were product of a theoretical-empirical methodology of doing innovation in products at companies. It concluded that, the systematic interrelation between the intensive use of knowledge, organizational practices and ICT, creates the appropriate conditions for innovation in businesses.