The return to the body is one of the most important manifestations of critical and pluralistic contemporary artists who expose the importance of subjectivity against the excesses of the instrumental rationalism inherited from the detours and mistakes of modernity. It is from what is abject that attempts are made to contradict the postulates anchored in the value of reason, which degrade the image of the body when it is conceived as corrupt, contaminated and putrid, all the while exalting the soul as pure, clean and unpolluted. Trying to question this degraded vision of rationalism, current art retakes the body from an aesthetic formulation supported by experiential, expressive and sensitive elements, which allow to understand the reality of the world from other perspectives.
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Advertising and Communication Studies
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