This article socializes an educommunicative didactical proposal. This proposal tends to develop the spectatorial competence of students immerse in Superior and Adults Education fields. So I pretend –didactically- to reach a certain level of film alphabetization in students, which is a required qualification in such a global society as ours: indelibly marked by images and by the permanent presence of mass media. This proposal has been made after a long ethnographic investigation work, including interviews made to specialized people from the Education in Mass Media world, and compared to strict documental resources taken from the Ibero American Linguistics Area. I also grant pertinent references to the educational context and the legal frame were the proposal is included. At the end, I present a real teaching testimony of this didactical proposal first implementation in a classroom, made in two important Colombian Universities.