Objective . The aim of this research was to create and validate a set of tobacco-related images that would be capable of activating in the consumer the appetitive motivational system (positive valence) and a high level of arousal, so that they could be used in the assessment of emotional responses associated with tobacco consumption. Method. The affective picture viewing protocol was followed. The participants were 60 frequent cigarette consumers with low motivation to stop smoking. A survey was used to assess the history of tobacco