This article draws on the framework of the “global value chain” to describe local cluster development in the 3D -animation industry in Colombia. It is argued that the participation in global value chains can have a positive impact on cluster growth and innovation, and the individual firm as well. Porter’s diamond is used to illustrate the characteristics that drive dynamic cluster development in this case and to point out the necessary policy recommendations for further enhancing the linkage of the 3D-animation cluster into global value chains.