Increasing use is being made of the virtual space of the blogosphere and YouTube to exhibit and circulate videos. These spaces allow for democratizing the exhibition of audiovisual content, as well as the condition of interactivity in the construction of programming at a personal level or by the users. Of course, there are certain esthetic production formats for these audiovisual products, where the screens and the audio and visual constraints are fundamental. The article refl ects on YouTube as a space for circulating the contents of Miradas, a program produced by the Via Comunicaciones Research Center. It analyzes the esthetic constraints found in a television program when it is shown on the Web, as well as a proposal for the production of an interactive documentary fi lm for the blogosphere. The study is supported, in particular, by the concepts of Vilches (2003) and Manovich (2005).