All the companies that produce varieties of paprika are North American, and due to the strong economic force of 4 or 5, dominate the market. These oligopolies diferenciate the seeds in quality, brand and packaging and in this way restrict other new companies entering the market. Reputable brands of quality (Petoseed, Asgrow and Rogers NK) are the sole producers of hybrid seeds. The difference in price of befween the hybrid paprika seed and the Californian wonder type is substantial. The Californian Wonder is a type of seed produced by multinational Petossed priced at $ 2'600.000 (kilo)-70:4 times greater in price. The multinational receive a profitable margin 60 times greater and a detailed margin 65 times greater. 77% of the demand for the variety of paprika is found in Californian Wonder (62%) and Keyston Resistant Giant (15%) planted in Santander del Sur, Antioquia, Cundinamarca, Tolima and Valle del Cauca. The paprika hybrids (Pacific) have only been utilised in the Valle region.