Environmental management in cities, especially related with air, water and soil poses important challenges to a society; Colombias current economic development model, following unsustainable production and consumption patterns, causes pollution with very high costs for societies, related to health problems and deterioration of natural renewable resources. Public policies related to environmental management must focus on prevention and must follow principles like the producers extended responsibility, in the frame of the life cycle of the product. This represents a co-responsibility of institutional stakeholders as well as that of citizens.