Identifying trends in meat consumption is indispensable for establishing plans and advice to animal production systems, especially in areas of high environmental impact such as the Colombian Amazon basin. This study identifies global trends in meat consumption from a sample obtained in the Amazonian city of Florencia, capital of Caqueta province. Lack of interest was observed among the population about proper management conditions and slaughter of animals, despite they considered these factors to be determinant of product quality. The study clearly identified that meat consumption, especially beef, depends more on cultural and social issues than price or organoleptic characteristics of the product. From a preference and price analysis, and considering the lack of wild animal farming in or near the area, we assume all game meat consumed in the area is of illegal origin. Consumers of wild meat are not aware of the environmental, zoonotic and legal risks associated with this offense.