Resumen / AbstractEn los ultimos anos se ha evidenciado un panorama contradictorio para los quesos mexicanos genuinos, mientras algunos han logrado crecer en el mercado, otros presen-tan un proceso gradual de desaparicion. La situacion evidencia que aunque el panora-ma macroeconomico y la normatividad sean las mismas para todos los queseros, hay dinamicas territoriales que marcan la dife-rencia en su competitividad. Con la inten-sion de identificar algunas causas que estan afectando su desarrollo y evolucionar hacia el diseno de estrategias que estimulen su res -cate y valorizacion, se empleo el analisis de redes para comprender el fenomeno desde una vision territorial.Palabras clave: quesos mexicanos genuinos, analisis de redes, territorio, alimentos tradi-cionales, agroindustria rural, proximidad geografica.In recent years there has been a mixed pic-ture for genuine Mexican cheeses, while some have managed to grow in the market, others present a gradual process of disap-pearance. The above reflects the fact that al-though the macroeconomic outlook and the regulations are the same for all the cheese, there are territorial dynamics are making a difference in their competitiveness. With the intention of identifying some causes that are affecting its development and evolve into the design of strategies that stimulate their res-cue and recovery from a territorial perspec-tive, in this research used network analysis. Key words: genuine Mexican cheeses, net-work analysis, territory, traditional foods, rural agribusiness, geographical proximity.