The present process of globalization have led to relevant changes in the supply and demand of all economies and in the standardization tendencies of business. In view of this, aquestion arises: What happens with the regional conglomerates of consumption? Such a question brought us to the consolidation of a study on the profile of the consumer inAntioquia (please see geographical location on paragraph 2 below); the results shown here include five great conglomerates (or clusters) obtained by multivariate analysis, from the population of strata three, four and five of the city of Medellin. This constitutes the accomplishment of a first step in the line of studies on the behavior of the Antioquian Consumer. The central idea has been to investigate the relevant aspects in matters ofconsumption of a representative cluster of the Medellin population. The purpose of this effort is to enhance the education processes on the subject, and to give account of thechanges generated by the process of economic liberalization initiated ten years ago in Colombia.