Objective: to explore how the adult faces and / or would face the feeling of loneliness. Methods: cross sectional study. An open question was performed to 180 adults to identify possible ways to address loneliness, if it’s the occurring or if it occurs at some point in life. Results: five categories were obtained about the way they faced or would face loneliness: search company (36%), distraction (21.9%), acceptance (14.6%), God (10.1%) and other (17.4%). Conclusions: facing loneliness by adults is more focused on active forms, visualizing the need to connect external and internal resources in daily life to promote the individual potential, and therefore they are more likely to face their feelings of loneliness.