We live in an environment in which the media daily suffer structural and functional changes that force them to reconsider their actions and reinvent their practices and patterns, you can say that you are immersed in a world in which they went from a print culture to screen culture where new social practices that create devices to measure each, elements that combine text, audio and video setting alternative media that generate new forms of interaction. This scenario implies a rethinking in the professional work of journalists and his training at the academy, which is why this case study arises descriptive exploratory relational which drew on surveys and interviews in depth, with directors and actors of the medium in order to determine these basic requirements that require training of future communicators to face the world of global communication. The study leaves as you should not have expertise in every medium but on how to generate innovative narrative with multiple entry points for the reconstruction of the facts.