This article questions whether the concept of Cloud Computing affects contemporary communication and how it can stimulate disciplinary activity. To answer to this question, we attempt to analyze the Cloud Computing from its internal and external relations to contextualize it in the discipline and to orient it to the field of advertising and communication. Returning to the description and assuming the change in disciplinary activity, we made observations on several levels, which could provide some lines of research for the advertising field. Other elements allow for the study of networks and propose a line of research on interaction. A final proposal, involves using this content in training courses.