Increasingly, academic institutions and researchers are evaluated by their visibility on the web, which imposes to the institutions the creation and articulation of policies / actions to capture and disseminate their intellectual output. In this article we show the set of institutional strategies and policies for content capture, developed and implemented by the University of Los Andes in Merida, Venezuela (ULA), along with all the mechanisms and tools used, highlighting the development of the institutional repository saber.ula.ve, the publication of over fifty electronic journals, and the implementation of a event management services, and some knowledge portals. Also, we discuss the incentive policies for researchers and editors of the institution. All of these strategies and policies have shown some success because they have maintained the Universidad de Los Andes between the top of the most active institutions in the Web in Latin America.