Inside the economic and social setting, the neighborhood stores and the precise commerce in general play a fundamental role, and they are important splits of the final link of the basic food commercialization chain of the family basket, the store as traditional channel, has great importance for many industries through which great part of its production is distributed. But this it has not received the necessary support that permit to modernize its commercialization system, to achieve a greater profit value by agregacion of purchases, to improve its logistics and to optimize its inventories. The client is permanently requiring in the places where supplies itself, that the products that acquires have implicit in a favorable way the variables of price, quality, coolness and the availability of the product just as require it. The merchant should be more competitive to be able to win greater participation of market, to be open to new plans of commercialization, to handle the information and the technology so that with this strategically beneficial decisions for the business can make, all which will impact in a better quality of the products obtained by the consumers According to the previous thing this investigation finds an opportunity of business, since for the producers of the farming in Cundinamarca, especially for the province of the Magdalena Medio, there exist serious difficulties for the commercialization of its products, and on the other hand the precise channel of the locality of Suba, declares an urgent need of suppliers in this category of products. Therefore it intends to constitute a business finalized as company limited whose fundamental purpose is mitigate the remote initiatives without future as the ones that are practiced at present and that involve deterioration of the produccion conditions of the rural economy, affected by different situations that by the time will conduct to the reduction of the internal offering of the production affecting the food supply stability. And that satisfy the needs of effective mediation, initially of native banana and panela and at the same time to serve of middle for the development of activities that tend for the modernization of this sector. This investigation supplies information to takes decisions in the constitution of a new business dedicated to the commercialization and marketing of native banana and panela originating from the region of Magdalena Centro in Cundinamarca, to supply the precise merchants of the locality of Suba in the city of Bogota.