In this article the importance is demonstrated of managing the productive identity of the organisations from the analysis of its organizational culture, like fundamental element of competitiveness in a globalised world. One first approach to the concept of organizational culture is realised, soon to propose a methodology of analysis through the interested parts, as much to the interior as to the outside of the organisation. Finally one is how the studies of culture and identity, allow the managers to know their companies better and therefore to make righter decisions. The article looks for to take elements from the different approaches from study of the culture of the organizations to integrate them in a new proposal of boarding that not only contemplates the visible characteristics of the organizational culture, but also the generating factors of the same.