SINTESIS El documento Frisby y Kokoriko: en busca del poder se desarrolla desde tres perspectivas para comprender el funcionamiento de las organizaciones: desarrollo economico, empresa y territorio; tres factores que dan respuesta a interrogantes surgidos a partir de mecanismos internos adoptados para cumplir con obligaciones y metas. Se pretende describir el desarrollo de este sector y su contribucion con el progreso economico de la region. Esta exploracion obedece a la dinamica progresiva que se ha venido desarrollando en el sector de comidas rapidas, en donde Frisby y Kokoriko son empresas representativas en la region del Eje Cafetero, se constituyen en importantes objetos de investigacion. ABSTRACT Frisby and Kokoriko-The document: In search of power takes place from three perspectives to understand the way this organizations function: economic development, enterprise and territory; three factors that give answers to questions arising from internal mechanisms adopted to comply with obligations and goals. It is intended to describe the development of this sector and its contribution to economic progress in the region. This exploration is due to the dynamic that has progressively been developing in the fast food area, where Frisby and Kokoriko are the most representative companies in the coffee-growing region; they constitute important inquiry objects.