As research this paper offers lo the discussion, the methodological achievements and difficulties which are dealt with when you are trying to enquire about the Mic-pontas opinion climate development. In the context of the shocking, controversial statements or political scandals aired by the OBWS. Given that the phenomenon of Public Opinion Climate is different from the public opinion, BS tie tatter A circumscribed to a public discourse which ts measured by polls and which contents are object to deliberation from the ideological frames of public participation and that for Public Opinion Climates we are considering the effervescence of the political phenomena which is built from the field of media appearance and self-management of the image the public politician intends to control What story do the visual -which go along with public men statements-, tell?