Samples of Manjar Blanco del Valle provided by four traditional enterprises were analyzed sensorially. Preference and acceptance tests were conducted with 76 consumers, belonging to the student population of the University Santiago de Cali. The ages of the participants were between 15 and 70 years and the socioeconomic strata of 1 to 6. We applied the selection test and the 9-point hedonic test in which odor, color, taste and texture attributes were rated. The obtained data were statistically analyzed using Friedman and Wilcoxon tests. The results show that the sample D was preferred by 35,53%, this sample was also obtained the highest marks in odor (6,07±1,86), flavor (6,79±2,01) and texture (6,53±2,06), while the color of the sample C was the most accepted (6,72±1,96). We conclude that for consumers the Manjar Blanco brand D was preferred over the other brands tested sensorially.