3 Abstract Social marketing, education and communication support many actions within current health promotion. In Colombia as in other developing countries, the diversity of socio-political environments have weakened the structural bases of the health system and in the same way that they advance they also mobilize resources towards objectives of adjustment leaving aside the promotion of health. Given this, scaled achievements will depend on the use of tools such as those offered by social marketing of oral health. This is how the participatory teaching tools are fundamental in the development of the skills of individuals and communities in order to strength communication and the joint construction of an acquired learning for oral health. Although these experiences continue to be socially accepted at the moment of their implementation, they are probably not well remembered and applied in new collective learning scenarios of social knowledge management. Key words: Social marketing, Health