This article examines the implications that social scientists in Latin America could inherit from American and Europeaninterpretations of cultural industries to explain the problemsthat are manifested in the cultural fields of Latin Americancountries. Through analysis of contributions of Marxistinterpreters of cultural industries, reflects on the use of suchinterpretations to explain Latin American conditions ofproduction and consumption of cultural goods in the era ofglobal capitalism. This text shows that Latin America, duringthe era of global capitalism, the occupants of fields of culturalproduction venture production of cultural goods underproduction conditions that are associated with themulticultural character of Latin American states, and,therefore, they are different from those that take into accountthe European and American social scientists exhibitingreflections on the conditions of cultural production in times ofcapitalism. In Latin American nations social problems relatedto the production and consumption of cultural goods dependon unique features like the multicultural character of Latin American nations, conflicts between modernization andtradition or national public policies.