Colombian tourism presents significant advances, following a strategic planning council building authorities, regulatory framework, and incentives and attracting Foreign Direct Investment (FDI), which has led to an evolution of the sector identified by increased revenues in the travel and tourism balance of payments, each of these growth parameters has been framed within a tourism competitiveness policy. But through this research group we found that the focus of the national tourism policy has not a strong competitiveness impact because there is no strong link between the tourist chain actors. This paper aim to provide an approximation of the operational links of this integration, through elements of competitiveness analysis the supply chains and value chains without ignoring the technological and innovation opportunities that are presented as fundamental tools in tourism competitiveness focusing, linking it to the Colombian tourism policy which has incentives facing hotel infrastructure but has weaknesses in terms of the tourist clusters construction Tourist associative chains.