This article aims to identify the tenets of the leading exponents of Cybermarketing. It also attempts to distinguish established business models through this medium using social networks like facebook, twitter, Google Plus, viadeo, LinkedIn, like email and web pages. To which the review was conducted theoretical books, articles, theses, both physical and online. The main results of the study are related to the increase in the number of visitors to websites, social networks and sites in which the participating companies have publicized to raise awareness of their products and services, as well as the increase in the number of customers and therefore its sales and the result of it has been evidenced that the Cybermarketing may represent a strategy for strengthening and positioning of the MSMEs.