As far as historical research on Latin America's media is concerned, we are very much in want, except perhaps, for sorne isolated joint efforts like the ones done in Brazil and by Alfredo de Carvalho's Net: Rede Alear. Works concerning the history of television are particularly scant, most of them being mere descriptions of the processes of installing the technology needed for the creation of TV ventures, and of the type of programs which occupied the available slots. Our interest in this paper steps away from this approach; we attempt to present a history of television that accounts for the processes by which a particular ICT constitutes itself as mass media. In other words, we want to explain how such technology, ultimately, becomes an essential part of mass culture. We start by examining archive files focused on the daily press, particularly Vanguardia Liberal ofBucaramanga, in order to track down the interest shown by the public vis-a-vis the aforementioned technology.