This report presents a marketing plan on the production and marketing of md2 Golden Extra Sweet MD2 pineapples in Ecuador, to identify and analyze marketing variables under study in order to implement this project in the country. Chapter 1 provides a brief introduction to the history, definition and evolution of dehydrated foods in general. Chapter 2 presents the description of the degree project work, starting with the background, the context that causes the problem to dehydrate pineapple and scope of the draft. In Chapter 3, the report describes about everything that has to do with the conceptual framework, including concepts like mission, vision, corporate objectives, corporate values, external variables, internal variables, corporate strategies, market analysis, market measurement, profitability analysis and product strategies and marketing programs, product development programs, pricing programs, direct marketing programs and sales promotion, sales and distribution programs, and organization and management of the marketing and sales programs, considered for the implementation of this marketing plan, from the conceptual point of view only. In Chapter 4 it is analyzed and described the same concepts in Chapter 3, but logically, as applied to what he has to do the marketing plan OLEVESA agricultural enterprise and emphasizing the dried pineapple.