G # 8*9*(:3# (<!# (&'/-(-* ')# /-(&-;1(-* # +<' !)# of convenience stores has grown and has be- come a tool of job opportunities becoming a H'$#*A#)-A!#' /#'))*H- 9#'++!#*A#%&*/1+(3#' /# a close link between the grocer and the con- sumer. Through the study of some shopkeepers in the city of Bogota and their analysis and in- terpretation were elements that identify the re- lationship that have allowed this type of micro !(';)-<2! (# <'# 9&!'(# - ,1! +!# ' /# &!,!+(# the combination of economic factors like unem- ployment according to study the idea of the *&-9- #*A#;1- !#&!1)(!/#- #6?@#-(#H'#+<*! # for this factor. This study was developed using a +&*.!+(-* ')#' /#=1')-('(-0!3#- #*&/!&#(*#+<' - &'+(!&-C!#' /#-/! (-A$#(<!# !!/#*A#=1')-('(-0!)$# to owners of micro businesses. For the characte- rization of the shopkeepers in the city located in southern Bogota neighborhoods stratum 1 and 5B# F<!# 0'&-';)!# *A# 9! /!&3# '9!# ' /# A'0*&- 9# products in establishments.