This project was realized in base of the strategic planning, which starts with the evaluation of the macro-environment of the manufacturing industry of metallic products for structural use, and exploring the market where is located the company object of this study. After, it was important to clarifies the definition of the problem for the opportunity of improvement, to allow the generation of organizational strategies and implementing them in measurable actions promoted by management throughout all the organization. Certainly the success will be the generation of value, recognition and retention of the company in the sector. Also, seeking the definition of the long-term vision and the strategies to achieve it, based on the analysis of their strengths, weaknesses, opportunities and threats, in order to decide about the routing of the institution into the future. This research was conducted with the company HERPAL SA, a company who deals with the supply and installation of metallic products for construction of urban development. The company is operating since 1982, working with several construction enterprises. Despite of the experience in the construction area, the company has not explored another potential markets, the situation has generated a deficit in terms of economic efficiency, which generates a intern problem for the administration of the company. To develop the project, the first step was identifies the real problem, who results in the following questions: “How the lack of a strategic plan has affected the economic growth and the competiveness of the company? Also, How implementing a planning strategy will define the organization of company’s activities to meet the needs and expectations of customers? To answer the previous questions, we have developed an strategic analysis using different matrix such a DOFA, MEFI, MEFE, The value Chain, PEYEA, and an expansion strategy, applying the BALANCE SCORECARD tool according to internal and external analysis; for obtain this result, it was used the tool of collecting and analyzing information; The Pestel’s framework, which allowed to identified all external conditions who potentially could affect the company. In addition, it was applied the Porter’s diamond, who determined the competitive advantages of the company in its internal and external environment. Furthermore, with the investigation it was made an analysis of the sector and subsector of construction where is executed the core business of the company, analyzing and evaluating the context with the contribution of GDP compared with the company's general balance and the statement of incomes for the following years: 2010 and 2011. Finding as a powerful strengths, the projects regulated by the strategic plan of the Colombian government for the construction of Social Housing and the constant growth of civil works and projects in different regions of the country; We found that even when the enterprise is escalating within the construction sector, she has the fortune to be known in the field of construction of buildings. This evidence generated as a result the weaknesses of the company to generating new growth opportunities, for this result it were identified a couple of weaknesses who prevent the hindering to other markets such the investment capacity and the lack of a commercial department And finally with the help of the matrix PEYEA who was implemented as an strategy of attack, which resulted in a radical change in the management of the administrative processes of the company, the hiring of a business consultant, the implementation of marketing studies, and training for the employees and an evident increase in sales of 8% over the first half of 2011.