The present project refers to the creation of an exclusive store of regional products in Nariño, which is going to work through a cooperative of businessmen of the department with difficulties presenting their products in the market, which in the majority of the times happens because of disinformation in the use of technological tools, or by lack of a leverage that allows them to organize a comercial place. The main feature of the store will be to make easier the interaction inside of a market system, in order to achieve in a higher grade the negotiations between producers and customers, and being like a showcase for those exclusive products. A marketing model based on an advertising network composed of each one of the coworkers is going to be developed too, in order to publicize the regional store as the site where they are going to sell their products. The objective is to open a market for each product while at the same time generating remembrance in customers who will look for the network advertising. In order to sustain the viability of this project we look for the dissatisfied demand of the regional products and the need to offer adequate products and services, working as a collaborative organization who satisfy the needs of the market and allows the growth of all the startups of the working group.