The following text, based on the identification of the different subjects that act in the environment in which the restaurant El Molino develops its activity, looks forward to identify the most effective marketing strategies for making the image, concept and service of the restaurant, the brand itself as attractive as possible to the target segment of the company. Given that it is a new firm, there is not historical data about the image that the brand projects towards its clients, therefore the information from which is intended to generate different alternatives for the brand to influence the clients in the way it is desired will be achieved from an agent-based model simulation. Once this is achieved, the intention is to find out in which aspects and how does the company must invest in order to get the clients to perceive the brand in the way desired by the restaurant.