This research paper is an approach to corporate sustainability lessons based on the case study of Joyería Hefestos S.A This company has been a symbol of the reproduction of pre-Colombian artwork and crafts of our country, reaching national and international recognition for its originality, quality and design. The objective of this paper is to identify the key factors that allowed Joyería Hefestos to reach success and to overcome the crisis faced during the nineties, caused by the weakening of the Colombian economy and the internal conflict that affected our country. For this reason, through identifying the causes of the crisis and evaluating the strategic decisions taken by the company; we identified the solutions implemented by the company in order to survive and endure in the Colombian jewelry market. The research worked closely with Mr. Javier Parra (CEO), employees and academics who allowed us to evaluate the situation of the company before, during and after the crisis. The work was organized under the guidelines of the line of Strategy at the University of Rosario. We analyzed the variables of Direction and Management in order to explain the causes and consequences before, during and after the crisis business management. This will identify the path of success through which the company overcame this period by incorporating under the laws of the restructuring agreement # 550/199 and with the faithful and constant commitment of Joyería Hefestos staff.