It is proposed to integrate the efforts from the social sciences to the development of management tools through computational science. It looks to develop methodological approaches that allow the improvement of a computational model that makes possible to simulate the performance of a given brand, associated with a business, compared to its consumers. It ensures that this monograph are established ways that allow optimum data collection, key input into a simulation model of artificial intelligence to apply to the behavior of populations seeking to understand the answers that present the subjects against organizational brand from the beginning perception-reasoning-action.