This review article is based on issues related to durability, consumer behavior and digital marketing. Additionally, it will present the different digital marketing strategies existing in the market and the perception of them by consumers. As the research goes on, there will be a link between the previous terms. In this way, the text moves from the general to the specific aspects, thus facilitating its understanding. On the other hand, the arguments based on the definitions will give the guide to understand the intention of this review.