Vida is a company that offers a great variety of products derived from the panela, which comes from the sugar cane. The business model of this project focuses solely on the marketing of panela products, which will be well packaged and with a sophisticated presentation ideal for a gift or purchase of a fine healthy product. In addition, functionality is what makes its presentation unique, since it allows the user a practical mechanism of distribution, packaging and preparation, which would be recognized in their value proposition. Vida intends to expand initially in channels that can boost its presence in the healthy and gourmet market, which is why fits supermarkets, health food shops, Colombian shops in international airports, presence in hotels, among other options. Additionally, it is taken into account that Vida directs its objective to satisfy needs on the panela, and to emphasize the characteristics offered by the Colombian market, reason why it pretends that these products derived from the sugar cane, can become as famous as it Are the flowers and the coffee of our country. For this reason, it aims to transform the presentation of the panela so that it can be a product of high quality and functional for consumption, fit public of stratum 4, 5 and 6. With high expectations of reaching a recognition and in a few years, Be ready to venture and expand in other markets, becoming products of export type, with the Colombian fine touch.