Year after year are created in Colombia a big number of companies, all these begin with the illusion of an entrepreneur who wants his idea to grow and develop through the years until it becomes in strong organization with a stable future, or in what could be described in one word: Enduring. The most important thing to achieve enduring is make the leaders and managers of these companies have clear a few questions such as: where are we as a company? Where are we going in future? How will we achieve it? And which tools do we have to make it? As all that depends of the strategic planning that makes the whole work team be aligned with the goals and get the best results.