The entitled project Analysis of the strategic positioning of coffee in Huila and development of special coffee beans has the overall objective to study and publicize the advantages of producing high quality coffee in the department of Huila, Colombia; Due to there are some areas in which the department does not have a certified quality production, which leads to a failure on the demand and supply in relation to the potential and the actual demand from the European Union. The research seeks ways to increase special coffee production areas in order to satisfy the European market which is the leading consumer of the coffee cultivated in the region of Huila, Colombia, due to its softness aroma, among other major influential variables. The development of this project in this region is sustained because it is the major coffee production nationwide. Furthermore Huila is the leader producer of special coffee beans and has been certified by the legal standards of Colombian farming which follows international guidelines. It has been achieved by the implementation of good practices for sustainability of the crop, the great work of renovation of coffee plantations and the gifted agricultural ability of the people from Huila because of this is the most important agricultural business.