The main objective of this research project is to evaluate the effectiveness of the efforts of a particular business unit from Novartis de Colombia S.A. in the field of brand perception through a simulation system that implements an specific methodology to measure such perception. It is taken into account the fact that the collection of data about how clients perceive a brand may be a very long process, which makes the understanding process of the customer needs done by the management a highly relative and biased process. The simulation plans that through a computer simulation based on agents, all parties involved in a brand commercial process integrate generating benefits for the brand and the organization.