The structural analysis of strategic sectors (AESE) is a methodology that facilitatesa better perception of the environment, based on four tools proposed by Restrepoand Rivera, which consist initially of an analysis called crowding, followed by anstudy of the competitive landscape, continuing with an analysis of the competitive forces based on the M. Porter’s theory, and ending with an study of competitors. This work is supported by the previous methodology, assessing the strategic sector of casinos, obtaining both qualitative and quantitative information, reflecting on it and proposing some recommendations for improvement.