ABSTRACT Botero, C., Anfuso, A., Williams, AT, Zielinski, S., Silva, CP, Cervantes, O., Silva, L., Cabrera, JA 2013. Reasons for beach choice: European and Caribbean perspectives Beach users' preferences range greatly according to their cultural and educational heritage, national and local traditions, social status, sex, etc. Questionnaire surveys carried out on beach user preferences (50 beach aspects) in Wales, UK (n= 2,345); Hollywood beach, Florida, USA (n= 83), the Costa Dorada, Spain (n= 157); Malta (n= 154) and Turkey's