The current reassessment of sensitivity as an alternative for the production of knowledge is explained from the developments of capitalism. In cultural capitalism objects and their meanings are acquired and the market emerges as a mediator of cultural expressions, which, in as far as they are socialized, participate in a kind of mediation that implies a material or symbolic interchange. Symbolic interchange is a type of market in confrontation: either the market as a tool for the consumption of content, or as a mediation that gives to