This article addresses concerns of technology dissemination for small farmers, specifically focusing on the diffusion of new varieties of a self-pollinating crop. Based on bean seed systems research in Uganda, Rwanda, Burundi, and the Democratic Republic of Congo, it shows four commonly-held basic assumptions to be false, namely that: first, small-scale farmers do not buy bean seed; they mainly rely on their own stocks or obtain seed from other farmers; second, that small-scale farmers cannot afford to buy seed of newly introduced