Abstract During the twentieth and twenty-first centuries, the on-screen representation of Latinx and Latin American people and cultures in Disney films and serials has had a complicated history based on stereotypes and exoticism. However, the increasing significance of Latinx and Latin American consumers in the cinematic market triggered a renewed interest on the part of the company to include characters and storylines that engage these communities with Disney and Pixar products. This chapter examines the history and the construction of Latinx and Latin American characters and cultures as represented in Disney animated features. It considers how Disney and Pixar studios constructed cinematic Latinx and Latin American identities using specific images, narratives, and music that negotiated—and at times contested—preexisting stereotypes, working under the parameters that shifted from representations in dialogue with the Good Neighbor policy to newer insights of “Latinidad” embraced under the concept of “Cultural Imagineering.”